Ashish · field notes
All notes
← back to the system map
LiveMarketing & Brand2 min read

Corporate marketing site

I took the company's own website off a page-builder and into a repo I deploy from the terminal.

The corporate site sat on a hosted page-builder. Editing meant logging into a GUI, and no agent could touch it. If the operating layer was going to hold the marketing seat, the flagship marketing asset could not stay a black box. It had to be code.

How it works

I rebuilt it in-house as an Astro static site on a bun runtime, with GitHub push-to-deploy to Cloudflare Pages. Push to main and Cloudflare rebuilds and ships in about thirty seconds. The design is a choice, not a template: deep pine, cream, and gold, Fraunces for display and Newsreader for body, owner-operator manifesto copy. I ran the full domain cutover myself too, moving nameservers to Cloudflare, staging DNS so email never dropped, and 301-redirecting the old domain to the new primary.

It is live in production with valid SSL, fully indexable, email intact. What is left is optional: a founder's-story page and a possible logo refresh, both on my own clock.

A web agency is a standing cost and a built-in delay. Trade it for a repo and a marketing change ships at the speed of a commit, with every fix permanent instead of re-briefed next quarter. That is one owner in the marketing-director chair, deploying from a terminal.

Got an idea? Tell me →More field notes